This past week, I had the opportunity to attend Brendon Burchard’s Experts Academy seminar in Sydney. Brendon is the author of The Millionaire Messenger and The Charge, and it was the first time he had hosted his seminar in Australia.
This is my summary of what I experienced at Experts Academy, both the good and the not-so good along with five commitments I made as a result of attending the event. I believe that no matter how good something is, there is always room for improvement which is why I am sharing what could have worked better for me.
The positive things
- High energy throughout the event. Brendon has great energy and was “on” throughout the event. His callbacks kept us present, engaged and ready to participate full-out. The participants also brought high energy especially in the mornings and after the lunch break. The room had good lighting and sound, plus the music throughout the event was energising.
- Excellent information shared. The content shared was of high value and was well structured using frameworks. Each day built on the previous day and there was a start and end point. Brendon is very good at breaking down concepts that may seem complicated or daunting into structured processes that are easy to understand and implement.
- Helpful learning guide. Every participant received a manual which had blanks that needed to be filled in. This meant that in order to be able to get the answers for the blanks, you had to be in the room. This is an excellent training technique to keep participants engaged plus it also caters to those who are highly kinaesthetic.
- Lots of networking opportunities. There were three to four breakout opportunities each day, which enabled participants to get to know each other and exchange contact details. Brendon also gave a two-hour lunch break which was plenty of time to connect with other participants plus enough time to have a little break as well. Starting each day at 9.00am also allowed opportunities to network in the mornings before the sessions started.
- Variety of presenters. On Day 2 and 3, there were two guest speakers each day which provided a break from Brendon plus we got to hear different perspectives and ideas. During multi-day events, having different speakers, even if it is for an hour or 90 minutes, breaks up things and brings a new level of energy to the event.
The not-so positive things
- Not all content was covered. Having done the Experts Academy online course, there was so much content that was not covered during the event. Brendon did however say on Day 1 that he had been refined things and he had taken an approach that would cater to as many people as possible. If someone had not been through the online course, they missed out on so much more detail around promotions and marketing. Therefore it certainly helped that I completed the online course prior to attending the live event.
- Not enough opportunities for Questions and Answers. On Day 1, only two participants got to ask questions and there were a couple of days where we did not have Q&A at all. The best time to have Q&A sessions would have been straight after breakout activities, even if it was for 15 or 20 minutes.
- Some concepts took more time than required. There were times through Brendon’s sessions where he could have got his points across in less than half the time. As Brendon can be long-winded, more time was used up to explain things or share information than was necessary. For example, at the start of Day 3, Brendon shared two good news stories, which were extremely inspiring to hear. However, those two good news stories could have been explained in 10 minutes rather than say 40 minutes. The time saved could have been used for Q&A, as per the previous point.
- The selection of guest speakers. Having heard who had spoken at previous Experts Academy events, I was really looking forward to being wowed with the guest speakers. I was slightly disappointed when three out of the four speakers were Australians, with one American speaker. Nothing against the local speakers but I was hoping to see well-known American speakers live like a Darren Hardy or a Jeff Walker or a Paula Abdul. Interestingly, there were no female speakers at all throughout the event. I recognise that every event is different so maybe I had set a high expectation for the guest speakers.
- No opportunity to interact with Brendon. Unless you were a VIP attendee, you did not get an opportunity to interact with Brendon. Having attended many events with say Jack Canfield, who always makes himself available for the attendees, I was surprised that after every session, Brendon went behind the curtains and the stage. I realise that speakers do that to protect themselves and keep up their energy, but it would have been nice if Brendon spent some time with the attendees, considering it was his first multi-day event in Australia.
- Give out more for free than I am comfortable with. This was something that was reinforced over and over that providing high value content is mandatory. As I am already posting content here on my website, I will need to take it to another level by offering videos and podcasts.
- Create less but better. Rather than creating lots of average or mediocre products, it was suggested to create high quality products or what Brendon refers to as “blockbusters.” This is a much better approach to take plus it will not dilute my focus on having to do too many things.
- Be more attractive. By that I mean to implement strategies that will draw people to me instead me having to chase people all the time. Brendon used the analogy of a flower and busy bees. The aim is to be the flower that the bees come to instead of being the busy bees.
- Don’t focus on creating niche products. Instead of creating niche products, my aim is to create products that appeals to the masses but niche my marketing messages to the different audiences I want to reach. This makes a lot more sense rather than worrying about defining my ideal customer and getting caught up in details that will not serve me long term.
- Spend more time on strategy. Even if it takes a little longer to create a product, the extra time spent on strategy will make all the difference over the long term especially if I start considering everything I create to be an asset for me. This was a nice distinction that I had not heard before.
This was my experience of the Experts Academy live event, which I had been looking forward to for a few months now. It was well worth the investment of time and money to attend and I came away with more clarity on what I want to do plus I met many inspiring people who are on a mission to make a difference in the world. If anyone has a desire to learn about to monetise their knowledge and expertise, then Experts Academy is the event to attend.
Question: What questions do you have if you want to know more about my experience at Experts Academy?
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