In 2012, one song took the world by storm and since being uploaded on YouTube, the video has become the most watched video of all time.
I am referring to Gangnam Style by PSY.
As someone who likes to study marketing, here are some lessons I think you can learn from the success of Gangnam Style and apply it to what you do.
1. Packaging Matters! Make it count!
It is just me or do you agree that there isn’t anything spectacular about the actual Gangnam Style dance? I have seen many music artists perform better dance moves and routines than PSY but they were nowhere as popular. Why was that the case?
It came down to packaging. PSY took an “okay” dance routine and gave it a name. By naming the dance, people could identify easily with it and felt more inclined to learn it. PSY obviously had a catchy song with Gangnam Style and a very attractive music video, but by labelling the dance, he was able to market it more effectively.
When it comes to your products or services, are you packaging it up? For example, if you offer coaching services, do you offer it as a 3-month or 6-month coaching program, or do you give your coaching program an actual title?
Action step: Review the products or services you offer, and where necessary, package it up with titles that would appeal to your audience.
2. Promote, Promote Promote!
Gangnam Style did not “take off” straight away but when it started to gain popularity, PSY was not shy (oh, that rhymes) to talk about the song and perform wherever he could. I remember seeing on many talk shows on TV performing the song in front of live audiences. The more he promoted, the more popular the song became.
Granted that most of us won’t get airtime on national TV however there are many avenues to promote what you do especially if you’re in business. Networking events, live workshops or seminars, fundraisers, association meetings, Chamber of Commerce meetings are some examples of where you can promote what you do and what you offer.
In today’s digital age, there are countless opportunities to promote your products and services online via blogs (like what I’m doing here), social media, and by leveraging friends, colleagues and family. The more people know about you, and if they find what you offer is valuable, the higher the changes they will want to engage with you.
Action step: Identify audiences that you can get in front of to share who you are and what you do. I’m a big believer that speaking is one of the fastest ways to grow your business and the more you speak, the higher your chances of success.
These are a couple of lessons I’ve identified from the most watched YouTube video of all time.
Question: What other marketing strategies can you share that will help grow your business?