In recent weeks, a Christmas video posted by WestJet Airlines went viral on YouTube which was a testament to great marketing and great customer service. This is what would be regarded as wowing your customers as at the time of writing this post, it has had over 32 million views.
Here are some important marketing lessons I took from watching the video:
As a result of this campaign, WestJet Airlines has certainly received a lot of positive publicity which is going to bring a lot of benefits to their business.
Question: What lessons did you take away from watching the video?
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